Mitsubishi – BTS Outlander Sport

Client – Radical Media/Mitsubishi Motors North America
Role – Director/Director of Photography

Recently had the opportunity to follow my good friend and talented commercial director/racer Jeff Zwart around the set of his commercial for the 2016 Mitsubishi Outlander Sport. Capturing what it was like for Jeff to direct the commercial from his perspective. Two days of filming from the beaches of Malibu to the canyons of the San Fernando Valley.

Jeff Zwart – Pikes Peak International Hill Climb 2014

2014 marks my fifth year covering the Pikes Peak International Hill Climb and the fourth film I’ve done with Jeff Zwart. With the road being fully paved for the past 3 years now – I really wanted to emphasize speed in this year’s film. In 2013 we shot the film with a combination of cameras and this year we decided to produce the film in 4k UHD resolution. It looks great at maximum resolution, if you have a resolution and connection bandwidth I recommend changing the settings to 2k or 4k.

The Porsche from the Winter of 53

Commercial Director/Racer Jeff Zwart and I exchange photos our cars being pushed to the limit. Whether its drifting or Jeff rallying – its a fun exchange.

When Jeff sent me a video of his Porsche 356 Pre-A sliding through the snow in Colorado – I knew we had to make a film about it. It turns out, like many cars, there is a great story behind that 356. Jeff originally purchased it after searching for a rental 356 for a Porsche Cayenne commercial. When his search returned no good options, he decided to try and buy one instead. He had no intention of keeping the 356 long term, however the car grew on him and turned out to be fun to wheel.

Thanks to Jeff Zwart for being one to drive cars to their full potential and for sharing the desire to create things constantly.

From Storyboard to Final Frame

YouTube video Thumbnail Jeff Zwart Porsche 356 PRE A storyboard window Jeff Zwart Porsche 356 PRE A storyboard Slide Jeff Zwart Porsche 356 PRE A storyboard Corner Jeff Zwart Porsche 356 PRE A storyboard Scenic Jeff Zwart Porsche 356 PRE A storyboard Reveal Jeff Zwart Porsche 356 PRE A storyboard In-Car Jeff Zwart Porsche 356 PRE A storyboard Helicopter Overhead

Compare my storyboard frames on the left with their finished video frames on the right – taken from my short film: The Porsche from the Winter of 53.

Frame direction has been changed on some to accommodate the real locations and available conditions when I arrived in Colorado to shoot. Also worth noting the Barn Frame changed from my original script. I originally thought it would be interesting to have Jeff’s Cayenne in front of the 356 and the reveal being the 356 driving out from behind it. However, I decided to simplify the story and leave the Cayenne out all together focusing entirely on the 356.

Shot in Woody Creek, Colorado at the end of March, 2014. Using my RED Epic camera Zeiss Lenses and my DJI s1000 Octocopter with a 5D MIII.

Porsche – Gmund

Porsche – Gmünd, the Beginning.

When Porsche started out of a small village in Austria – they built the Gmünd.

Director/Director of Photography: Will Roegge
Editor: Will Roegge
Sound Recordist: Justin Gay

Pikes Peak 2013 – Jeff Zwart & Luminox

For a third year, I’ve worked with Jeff Zwart to capture his race up Pikes Peak.

I feel like the third time is the charm. In the years past we’ve told stories of the mountain and getting to the mountain – this year its about the experience of racing it. The first year I directed a Pikes Peak film with Jeff Zwart was 2010. Pikes Peak was still mixed gravel and pavement and the 10 minute barrier still stood. Thinking about my personal experience at Pikes Peak I’m lucky to have been there to witness the road with dirt. It was a different road, driver’s could pick their line through a wider section of road and the rally style being pitched sideways through one of the mountain’s corners is one of the coolest things to see and film.

Skipping 2012 due to work conflicts, Jeff and I both made our return to Pikes this year and found a different road. The competition has changed and the road is so fast. Driving the highway as a tourist its hard to imagine drivers hitting triple digit speeds while my rental car gasps for air at 45mph. Hopefully this film captures the essence of Jeff’s Porsche GT3 Cup Hill Climb Special. It is an incredible machine, a skilled driver, all on a challenging road in a race to the clouds.

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