Hyundai – Pikes Peak 2013

Rhys Millen at Pikes Peak 2013 for Hyundai
Rhys Millen Racing and Hyundai at Pikes Peak 2013

My production company, Will Roegge + Company, was hired to create a series of 12 videos for Hyundai North America documenting Rhys Millen Racing’s 2013 Pikes Peak International Hill Climb campaign.

We started in February, 2013 with the design inspiration and planning of the build and concluded in June, 2013 with the run up Pikes Peak. For 2013, Rhys Millen Racing had a two car program – Rhys in the unlimited class and Paul Dallenbach in the time attack class. It was exciting to watch both drivers battle it out within their respective classes. Rhys ended up with 2nd place overall and setting the fastest 2 wheel drive car time ever at Pikes Peak. While Paul ended up first in class and set a new record for the time attack class.